Oscar Proud is the husband of Trudy Proud and the father of Penny, Bebe, and CeCe Proud. His mother is Suga Mama Proud and he has an older brother named Bobby.
He owns a business and produces an awful brand of snack food called "Proud Snacks". Oscar can sometimes be a nincompoop, but he means well and loves his family. Oscar's biggest weaknesses are money and sexy women. He owns a monkey named Mr. Chips.